Blk Diamond

BLK Diamond is a prolific rap artist that lives up to his reputation of being versatile, business-minded, and energetic with a love for entertaining........... BLK Diamond has been compared to artist like Tupac Shakur because of his strong lyrical delivery, charismatic personality and out of the box thinking. Personally, he doesn't compare himself to just one particular artist "he feels every artist has his/her own story to tell and He has Love for artist worldwide". BLK Diamond is also known for his unique creativity as an artist, but it doesn't stop with his music, it can also be noticed in his business strategies. In 2005, one of his creative, and strategic business ventures was establishing and becoming the CEO of his own corporation, known as BLK LYFE INC., doing Corporate Business for Better Living Konditions. When BLK Diamond established his own Corporation he new he had to choose a name that could be branded and would "exemplify that as a leader, with a strong team of multi-talented artist, he must do more than influence the communities through just his music". He also knew that elevating to a level of being a household name would require him to think beyond himself as an artist, thus he set out to build a team of diverse talents that could also utilize BLK LYFE,INC. towards the growth and development of their personal projects & Careers. BLK LYFE,Inc.'s featured Artist will be in the position to eat Independently, while simultaneously representing BLK.LYFE,INC." Thus, you may see featured artist on BLK.LYFE,INC., in movies, in graphic designs, in modeling magazines, and the CEO's of their own Corporations. BLK.Diamond feels as his contribution to the West Coast Movement, "he needs to open doors that will allow his camp to not just depend on the success of one individual, and for everyone to eat, like it was during the time of Tupac and Biggie, during 1990-1997. Unlike West Coast Artist today, that he feels has focused more on themselves, which has limited the West Coast Hip-Hop movement". BLK.Diamond knows he is taking on a lot, balancing his role as a CEO and Artist, but he feels "the music industry has forced him in this position, in order to maintain his reputation and see the outcome of his dedication to the music industry". Like most rap artist in the music industry BLK.Diamond has spoken through his music about his experiences as a young black man growing up in the inner city. He has rapped about gang rivalry, sex, hustling, the criminal justice system, and relationships, with a Honest, Hardcore Delivery. However, as he continued to work on mastering his craft as rap artist, he also began to evolve as a business man. His growth can be illustrated in the more conscious lyrics that can be heard in his music today. As a rap artist his "focus in his lyrics have changed to concepts that he intends will bring the spirit back to the community, so that others can learn how to build their own financial structure, he also plans to open doors and establish jobs for those in his community that patronize his music". BLK.Diamond feels the music should spread to the world, but the money earned needs to be invested more back at home (West Coast)". He wants to generate messages like Russell Simmons, PDiddy, Jay-Z and 50Cent on Uplifting, Change, and Entreprenueralship, to establish the financial backing to release quality music to push the label, instead of borrowing from the streets and making wise investments that will have longevity beyond the rap game, such as positive marketing, and strategic business planning". The Spirit of Change in his direction as an artist began after dealing with the politics and bureaucracy in the music industry that put up obstacles that forced him to stay focused and to identify ways to have more control over his marketing, promotions and distribution.