BLK LYFE INC

BLK Diamond is a prolific rap artist that lives up to his reputation of being versatile, business-minded, and energetic with a love for entertaining. BLK Diamond has been compared to artist like Tupac Shakur because of his strong lyrical delivery, charasmatic personality and out of the box thinking. Personally, he doesn't compare himelf to one particuluar artist "he feels every artist has his/her own story to tell and has love for artist worldwide". BLK Diamond is also known for his unique creativity as an artist, but it doesn't stop with his music, it can also be noticed in his business strategies. In 2005, one of his creative, and strategic business ventures was establishing and becoming the CEO of his own coproration, known as BLK LYFE, INC., Corporate Business for a Better Living Konditions. When BLK Diamond established his own Corporation he new he had to choose a name that could be branded and would "exempilify that as a leader with a strong team of multi-talented artist, he must do more than influence the communities through his music". He also knew that elevating to a level of being a household name would require him to think beyond himself as an artist, thus he set out to build a team of diverse talents that could also utilize BLK LYFE, INC. towards the growth and development of their personal projects, "to be in the position to eat Independently, while simultaneously representing BLK LYFE, INC." Thus, you may see featured artist on BLK LYFE, INC., in movies, in graphic designs, in modeling magazines, and the CEO's of their own Corporations. BLK Diamond feels as his contribution to the WestCoast Movement, "he needs to open doors that will allow his camp to not just depend on the sucess of one individual for everyone to eat, like it was during the time of Biggie and Tupac during 1990-1996. Unlike WestCoast Artist today that he feels has focused more on themselves, which has limited the WestCoast Hip-Hop movement". BLK Diamond knows he is taking on a lot balancing his role as a CEO and Artist, but "feels the music industry has forced him in this position, inorder to maintain his reputation and see the outcome of his dedication to the music industry". Like most rap artist in the music industry BLK Diamond has spoken through his music about his experiences as a young black man growing up in the inner city. He has rapped about gang rivalry, sex, hustling, the criminal justice system, and relationships with a hardcore delivery. However, as he continued to work on mastering his craft as rap artist he also began to evolve as a business man. His growth can be illustrated in the more conscious lyrics that can be heared in his music today. As a rap artist his "focus in his lyrics has changed to concepts that he intends will bring the spirit back to the community, so that others can learn how to build their own financial structure, he also plans to open doors and establish jobs for those in his community that patronize his music". BLK Diamond feels the music should spread to the world, but the money earned needs to be invested more back at home (WestCoast)". He wants to generate messages like Russell Simmons, PDiddy, Jay-Z and 50 Cent on uplifting, change, and entreprenueship to establish the financial backing to release quality music to push the label, instead of borrowing from the streets and making wise investments that will have longevity beyond the rap game, such as positive marketing, and strategic business planning". The spirit of change in his direction as an artist began after dealing with the politics and bureacracy in the music industry that put up obstacles that forced him to stay focused and to identify ways to have more control over his marketing, promotions and distribution. BLK Diamond was born and raised in Los Angeles-Carson, CA. As a young balck male growing up, he excelled, flourished and was recognized by others to be the best at anything he puts his mind to. His unique persona could be noticed in being a "ShutDownCorner/ReturnSpecialist", playing football at L.A.'s-Carson & Banning H.S., with his Quick 4.3 sec.- 40 yard dash, his popularity for clowning around and bagging on folks, or during times of fist fighting for street survival, or just a daily neighborhood or lunch table freestyle session. No matter what it was, he was noiced for always striving to be the best. In 1995, at 16 years of age, BLK Diamond took his strong family values, intellect, confidence, ambition, popularity and worked hard at learning and developing as a professional Hip-Hop Artist. At an early age he was poised, focused, and determined to Shine, as a Hip-Hop Star. BLK Diamonds hardwork took notice when he was signed to DeathRow Recs., through his connection with Mega-Producer Meech "Damari ShaKi" who produced for Adina Howard, Craig Mack, BobbyBrown & Tupac Shakur's "Toss It Up", which featured K.C., JoJo, DannyBoy, Arron Hall and BLK Diamond on the Adlibs for 2Pac. In 1998, he thought his hardwork and dedication was about to take him in the direction he intended when he signed with Shaun Williams of the N.Y. Giants/C.E.O. of Royalty Records. While on Royalty Records, BLK Diamond worked with various Industry producers and recorded over 200 songs; which were some of his first Hip-Hop Classic Hits. In 1999 BLK teamed up with his cousin, PLaTiNuM 007 and they formed "Royalty Kings". Some have described the collaboration as The Newest Rawest WestCoast Duo, since Tha Dog Pound, or as some folks say, the West Coast "Outcast". This Dynamic Duo recorded over 100 Songs on Royalty Records. In 2000, BLK Diamond hired RoQ GiBRALtar as General Manager of Royalty Records and began to Mash through the Industry using lessons from Kashief's "Everything You Need To Know About The Record Industry." The New Royalty team recorded some major classic hits like, "Whispers" "Bounce Rock" Featuring CriStyLE, "Diamonds In It" & "Seduction" Feat: DannyBoy & "Hell Yeah" Feat: Ju-L Peyton & "L.A." Featuring Talia Sapphire & BiG.G, as well as Underground Classic Collaborations like "Danger Zone", "War" & "How Tight1" Featuring BiG G & A.E. of HearT & SouL! But the business operations and recordings came to an unexpected end in the spring of 2002, due to The C.E.O. Shaun.Williams's NFL Priorities. However, in the Summer of 2002, BLK Diamond with the help of his comrads RoQ GiBRALtar, and PLatiNum continued to mash, by recording and touring around the WestCoast. During this time, BLK Diamond began to network and link up with various industry artist such as The Luniz (Num & YuK), MoneyB & ShockG of Digital Underground & Steve Lobel of A2Z Ent. who gave BLK Diamond& PLAT their first major hit "Diamonds In It" Feat: DannyBoy, Produced:by the ATL PlatinumBros. BLK Diamond & PLaTiNum also recieved the Hit song "Seduction" Feat: DannyBoy produced By S.Class & Bleu Davinci of Trippel Beam Productions. Along with other Major Production from Chuck & Ben Heat, DJ CrasH of InDAStreets.net, PuTT & Young.HaK of Out The ShacK.781 and a host of other young producers, they formulated the Classic Album "21 Raw Underground Hits". In 2003, BLK Diamond recorded his first solo project, "Neva Saw Me Comin" Album. While writing, recording and performing as solo artist and as a duo, BLK Diamond was featured on various mixed tapes, compilations, soundtracks & DvDs, to maximize his visability. By 2004, the visibility lead to numerous compilations and soundtracks such as DigitalUnderground's "Sex & The Studio" Part2. BLK Diamond Wrote and appeared on Fat Daddy Records Artist Habitt's Debut Project, which recieved reviews in Source & XXL Magazines. In 2005, BLK Diamond featured on the Green Up/Strong Arm Steady Mixtape that was voted Top 5 in Source Magazine. BLK Diamond teamed with Roccet of CTE West, on the WestCoast Anthem Mixtape Remix of "Where I'm From" The Mixtape also Featured Xzibit, Manson, Tawny Dahl, Planet Asia, Krondon, PhilTheAgony, MitchySlicc, Big Wy, WiLLBLAST & More. By 2006, BLK Diamond focused on elevating in the music by founding a Corporate Business for a Better Living KingDom, (BLK LYFE, Inc). BLK Diamond named RoQ GiBRALtar Vice President & General Manager of Operations & PLaTiNum as Executive A & R. Then they teamed up with, Modern Sound Productions & Q.HeatSeeka of Detriot and began Recording some major new bangers for the pepole in the clubs and the Streets. They also linked up with super.producers: Bosko, Chuck Heat & Nephew. In 2007, BLK.Diamond and his Vice President, RoQ GiBRALtar appointed Queen SeDuction (a.k.a Katrese Cathey), as the New Executive of Public Relations for BLK.LYFE, Inc. with the idea of adding her business expertise and innovative Ideas into BLK LYFE, Inc.'s new corporate ventures, to obtain increased visibility. BLK LYFE Inc., have fully formulated a more structured and powerful Team, solidifying BLK.LYFE, Inc. as a major contirbutor in this New West Music Movement. Since BLK.LYFE, Inc has coniuned to network and colloborate with New.West.Coast Artist inclduing: Spade & Speedy.Gotti.Gotti of West.Coast.Mafia.Records, P.Swayze, PHeeLDaHeat, RicoShade & WestCoast Industry Vets: Money B, Shock G, NumSkuLL of The LuniZ & Knocturnal & Also Featured New Vocalist: Noelle, Joe Carroll & G.L And With Detroit's own Q.Dizzle HeatSeeka, BuLLeT & BiG Z, To Deliver: TheWestCoasT.Mid.West.Hip.Hop.Classic "Keep.Yo.Ear.2.Da.Streets" The.Official.Mixtape Hosted.By.DJ WARRIOR on CaliUnTouchable Radio, ComingSoon! For more Information on BLK Diamond go to www.myspace.com/blklyfeofficial, www.myspace.com/blklyfe and Indastreets.net. For booking or inquiries please contact RoQ GiBRALtar, Vice President for BLK LYFE, INC. at roqdg@yahoo.com.